The Coastline Team & Scientists
Greg Potter, PhD, MSc
Greg leads the development of Coastline products. He’s also the main contributor to the educational resources we provide at Coastline.
Greg’s passion lies in helping people sustainably prolong their health and the period of life in which performance is high. He has a deep interest in developing and popularising products, including functional foods and supplements, that effectively achieve this at a large scale.
Greg’s academic background includes a BSc in exercise science, an MSc in exercise physiology, and a PhD focused on sleep, circadian rhythms, nutrition, and metabolism. His current academic interests are enormously varied, spanning geroscience, nutrition, biological rhythms, sleep, exercise, behavioural science, pharmacology, and more. Greg's research has been featured by dozens of international news outlets, including the BBC World Service, Reuters, The Washington Post, and TIME magazine.
Greg’s academic background includes a BSc in exercise science, an MSc in exercise physiology, and a PhD focused on sleep, circadian rhythms, nutrition, and metabolism. His current academic interests are enormously varied, spanning geroscience, nutrition, biological rhythms, sleep, exercise, behavioural science, pharmacology, and more. Greg's research has been featured by dozens of international news outlets, including the BBC World Service, Reuters, The Washington Post, and TIME magazine.
As well as his academic background, Greg’s approach to helping people has been strongly shaped by his experience as a coach for over 15 years. He’s coached a range of individuals, from people with chronic diseases (psychiatric disorders, metabolic diseases, and more) to high-performance athletes and knowledge workers. Highlights of his coaching career have included coaching a sprinter to four gold medals at the European Championships and helping athletes break multiple World Records in rowing the Atlantic Ocean.
Greg's additional accolades and experience:
Greg's experience in nutrition and supplements:
In 2020, he cofounded a company where he formulated the first drink specifically designed to help counter the repercussions of sleep disruption on many bodily systems. The company portfolio alos included protein bars and performance-enhancing nut butters, Greg has also consulted with several supplement companies seeking to improve their products.
Greg's other work experience:
Greg’s other work experiences have included being the Chief Science Officer at a digital therapeutic company that aimed to automate personalised health coaching at scale and being a consultant for various health-related businesses, including in the digital health and sleep industries. His current roles include working with a business that runs retreats and coaching programmes for people seeking to master their psychological health.
Much of Greg’s work focuses on empowering people through knowledge. He does this through public speaking and developing educational resources such as podcasts, e-books, articles, and online courses. Greg’s given talks at organizations including the US Naval Special Warfare Command, the Young Presidents’ Organization, and Oracle and at summits such as the Health Optimisation Summit and the Biohacker Summit. Greg’s been on TV (a programme about sleep for Channel 4 in the UK) and radio, and he’s been a guest on well over 100 podcast episodes, including on popular shows such as STEM-Talk and Modern Wisdom. His writing has been featured in many newspapers and magazines, including The Metro, Stylist Magazine, and Newsweek, and Greg’s also made online courses for platforms such as Health Masters Live and humanOS.
Dr. Nicolas Verhoeven
Nicolas has spent the last 11 years incessantly analyzing studies, which supplemented his 10 years of hands-on research throughout an undergraduate experience in Nutrition Science, a Masters education in Exercise Physiology, and a PhD in Molecular Medicine.
Now, he dedicates all of his time to analyzing the literature in an attempt to learn more about physiology and nutrition and keep pushing his knowledge forward.
Dr. Verhoeven's readings have sent him down rabbit holes of hundreds of studies on various supplements, best practices and more.
On the other hand, his hands-on research was focused on mitochondrial function, as well as some other areas of cell biology (autophagy, peroxisome biogenesis). While he still focus some time on keeping up with mitochondrial research, he spreads out across all the most exciting medical research. His aim is to bridge the gap between complex physiological concepts researchers discover and the public’s understanding of those concepts
Dr. Verhoeven also runs the YouTube channel @Physionic with more than 250 thousand subscribers. His channel includes over 700 videos containing detailed multi-study analyses, clear explanations of mechanisms underlying the results, and a sprinkling of cheeky humor. He's goal is to help people learn more about their body, from the macro to the micro.